Lado Avesso, a women's fashion brand headquartered in Maringa, Paraná, Brazil, adopted iTag's RFID technology this year after a successful test in 2020. Veridiana Silva, IT manager of the fashion brand, said: “With the implementation of RFID, the operation process can be more comprehensively managed and has more flexibility. Today, the use of GS1 standards is arousing customer interest in the use of RFID technology. ."

Lado Avesso's original purpose of adopting RFID technology is to simplify the company's delivery and billing process, and to track products in the supply chain. "The reduction in tag costs has made our project feasible. We started testing RFID in early 2020, and until 2021, all of our businesses have begun to use RFID technology for production and billing."

According to Veridiana, the most challenging part of project implementation is the operational process, as this requires cooperation with all departments of the company, from cutting, production and development to the final part of the company's revenue. She believes that "the cooperation of the entire company is very important to the success of such a project", and even the stylists have been affected by the new technology.

“We can print all labels without the need for external agencies, which has brought changes to warehouse management such as the separation of materials in factional processes. Initially, labels that only used barcodes began to be manufactured in-house, which also required employees to receive training in the new process. "

One of the benefits of introducing RFID into the process is to unify the labels used for clothing. Veridiana further explained: "We have maintained the circulation of parts while speeding up the process. Another benefit is the process of checking the internal goods of the faction, which is part of our joint development with iTAG."

Lado Avesso has approximately 1,600 direct and indirect employees and approximately 2,000 customers, and sells in more than 1,500 cities in Brazil, with a history of more than 30 years. According to its founder, Lado Avesso is a women's fashion brand, "its main feature is the aesthetic attitude that values women's modern elegance." The brand stands out for the quality of its jeans (the company's flagship product).

Over time, the company analyzed the world trends and the consumption profile of the Brazilian market, and expanded the brand's influence to the fashion segment.

Veridiana pointed out that the benefits of a comprehensive understanding of inventory bring benefits that extend from the production line, because products receive RFID tags once they are manufactured. Thanks to the good cooperation with iTAG, Lado Avesso's RFID project has been a success and has become a positive experience. "If someone asks me if I will restart the entire RFID deployment process, I will definitely say yes."

Lado Avesso is currently considered to be one of the fastest growing women's brands in Brazil. Just as the company’s website states: “This is our development process. We always pay attention to providing high-quality products with bold designs and reasonable prices. We strive to bring more perfect series every season, always in line with the latest fashion Trends are related to the consumer needs of the target audience."